Artificial Intelligence

Artificial Intelligence

In the future, AI technology will become much more prevalent and we will interact with smart devices on a daily basis.

These devices will understand our needs via spoken commands, visual gestures, and other cues and be able to help and guide us appropriately.

New AI technology in the home and in the workplace will enable us to carry out our routines more efficiently; however, we need to ensure that these technologies operate in a safe and secure manner.

Our Vision

As one of the world’s foremost provider of consumer electronics and advanced networks, Samsung is uniquely positioned to make connected AI devices and services a reality. Samsung hopes to better serve the lifestyles and behaviors of its global customers by providing integrated AI technologies across the almost half billion devices that the company sells every year.

Samsung Research is actively pursuing this vision, by inventing and developing next-generation AI technologies to be applied to all Samsung products and services. These new technologies will provide new experiences and value to Samsung customers. From smart embedded devices to cloud-based AI services, Samsung Research seeks to discover novel fundamental algorithms and develop on-device AI technology that will bring forth this vision.

Research Topics
AI Core Algorithms

The current AI technology has exceeded human abilities in certain areas of recognition, but there remain many hurdles to overcome. For example, it relies heavily on big data without utilizing domain knowledge properly and is not effective on problems that require cognition, thinking, and analysis. Also, a single modality based interaction is often inconvenient to the user. We want AI to see, listen, and act at the human level to provide natural interaction with our devices.

To address these problems, Samsung Research seeks to use domain knowledge in addressing the conventional limitations of deep learning, namely the data volume requirement and long training time. Domain knowledge can also help ensure stability toward contingencies and malicious attacks. We aim to provide innovative user experiences by accurate recognition of user status and intent through multimodal cognitive and advanced reasoning technologies.

On-Device AI

As conventional AI relies on cloud computing to collect data and provide services, it tends to be intrusive with user privacy and causes latency because of the remoteness of the cloud. To solve these problems, an increasing number of researchers are utilizing hardware improvements in device CPU, GPU, and NPU to make server-level AI technology a reality.
Samsung Research seeks to secure technologies required for optimizing the functions of server-based AI functionalities on a specific device, thereby solving the issues with user privacy and low-latency responses.

Global AI Centers

Samsung Research has established a total of seven global AI centers in five countries, namely Korea (Seoul), the United Kingdom (Cambridge), Canada (Toronto and Montreal), Russia (Moscow), and the United States (Silicon Valley and New York). They will contribute to Samsung’s AI research with their unique regional strengths, and the AI technologies developed from these centers are being adopted in Samsung products and services. Samsung Research is expected to expand its AI centers to other technology- and talent-rich areas to cement its place as the leader of AI research in the industry.


Samsung AI Vision

Shaping a New Era of Connected Living with AI. Samsung will create entirely new experiences and values just for you! User Centric, Always Safe, Always Helpful, Always Learning. with Fairness, Accountability, and Transparency. Artificial Intelligence.

As one of the world’s leading technology companies, Samsung Electronics devotes its human resources and technology to develop superior products and services while contributing to society.
One of our goals is to develop and connect AI services across our diverse product portfolio and to distribute such services equally and broadly, to benefit all of humanity.

In this respect, we are committed to developing user-based AI products and services based on our AI Visions of 'User Centric', 'Always There', 'Always Safe', 'Always Helpful', and 'Always Learning'.

AI technology has limitless potential to bring a whole new dimension of experience, but at the same time it may have negative social and ethical implications. For AI and all its applications to be implemented in a sustainable and ethical way, we have announced the principles of 'Fairness', 'Transparency' and 'Accountability‘ for AI ethics. These principles are established not only to comply with applicable laws, but also to fulfill our social and ethical responsibilities.

These principles for AI ethics will be incorporated into our internal guidelines and training to educate and guide our employees for ethical development and use of AI.

Principles for AI Ethics

  • 1. Fairness

    The company will strive to apply the values of equality and diversity in AI system throughout its entire lifecycle.
    The company will strive not to reinforce nor propagate negative or unfair bias.
    The company will strive to provide easy access to all users.

  • 2. Transparency

    Users will be aware that they are interacting with AI.
    AI will be explainable for users to understand its decision or recommendation to the extent technologically feasible.
    The process of collecting or utilizing personal data will be transparent.

  • 3. Accountability

    The company will strive to apply the principles of social and ethical responsibility to AI system
    AI system will be adequately protected and have security measures to prevent data breach and cyber attacks.
    The company will strive to benefit the society and promote the corporate citizenship though AI system.


Samsung AI Forum 2020

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Samsung AI Forum 2019

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Samsung AI Forum 2018

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