Artificial Intelligence


Artificial Intelligence

The global race for all things that involve artificial intelligence (AI) is at a fever pitch and the business stakes are high. In the near future, AI technology will likely become a way of life for many people, with daily interactions with a smart speaker or a personalized AI that provides solutions derived from a user’s visual, tactile, and emotional cues. AI will also become the most potent enabler of competitive advantage throughout most areas of society and the economy.

From a wide-range of consumer electronics to 5G equipment to powerful chipsets, Samsung is uniquely positioned to bring this world of connected AI services to life, based on the almost half a billion devices that the company sells every year.

In addition, over the past decades, Samsung has successfully introduced products and innovations by researching the lifestyle and behavior of its global consumers. For these reasons, there is no technology company better suited than Samsung to shape a new era of connected living that touches the lives of consumers and society through AI. The AI that Samsung pursues is available anytime, anywhere and is continuously evolving to always be helpful, with the ultimate goal of value creation. Samsung Research will begin an exciting journey, open to boundless possibilities in new user experiences, by integrating AI into the open Internet of Things (IoT) ecosystem.

AI Core Algorithms

To achieve this vision, Samsung Research is developing next-generation AI technologies to be applied to all its products and services. The primary goal is securing cutting-edge AI core technologies and platforms - human-level AI with the ability to speak, recognize, and think - to provide new AI-driven experiences and value to its customers.

Aligned with this goal, Samsung Research covers broad thematic areas such as AI core algorithms, on-device AI and home edge platform.

AI Core Algorithms

The current AI technology has exceeded human abilities in certain areas of recognition, but there remain many hurdles to overcome. For example, it relies heavily on big data without utilizing domain knowledge and is not effective on problems that require cognition, thinking, analysis, and feedback. Also, the focus on single modality recognition is insufficient for new devices or services to provide a groundbreaking user experience because of inaccuracy in recognition and less natural interaction.

To address these problems, Samsung Research seeks to use domain knowledge in addressing the conventional limitations of deep learning, namely the data volume requirement and long training time. Domain knowledge can also help ensure stability toward contingencies and malicious attacks. We aim to provide innovative user experiences by accurate recognition of user status and intent through neuro-symbolic and multimodal cognition technologies.

On-Device AI

On-Device AI

As conventional AI relies on cloud computing to collect data and provide services, it tends to be intrusive with user privacy and causes latency because of the remoteness of the cloud. To solve these problems, an increasing number of researchers are utilizing hardware improvements in device CPU, GPU, and NPU to make server-level AI technology a reality.

Samsung Research seeks to secure the core technologies required for optimizing the functions of server-based AI functionalities on a specific device, thereby solving the issues with user privacy and low-latency responses. The company is also working to develop the most advanced AI algorithms in the world, which will enable the use of voice, language, and vision-based user interactions.

Next-Generation Virtual Assistant Platform

Home Edge Platform

With the proliferation of devices with on-device AI technology, consumers are faced with the greater need to connect and control devices at home and ensure data protection. As such, synchronization between devices made by different manufacturers has helped build a robust ecosystem for the IoT. Moreover, intelligent device control has facilitated active technological development among manufacturers for them to distinguish their devices from the competition.

Samsung Research is not only developing inter-device synchronization technologies but also looking into context sensing, analysis, and other technologies of notable distinction, providing optimal information services for users in different situations.

Global AI Centers

Samsung Research has established a total of seven global AI centers in five countries, namely Korea (Seoul), the United Kingdom (Cambridge), Canada (Toronto and Montreal), Russia (Moscow), and the United States (Silicon Valley and New York). They will contribute to Samsung’s AI research with their unique regional strengths, and the AI technologies developed from these centers are being adopted in Samsung products and services. Samsung Research is expected to expand its AI centers to other technology- and talent-rich areas to cement its place as the leader of AI research in the industry.


AI Vision

Shaping a New Era of Connected Living with AI. Samsung will create entirely new experiences and values just for you! User Centric, Always Safe, Always Helpful, Always Learning. with Fairness, Accountability, and Transparency. Artificial Intelligence.

As one of the world’s leading technology companies, Samsung Electronics devotes its human resources and technology to develop superior products and services while contributing to society. One of our goals is to develop and connect AI services across our diverse product portfolio and to distribute such services equally and broadly, to benefit all of humanity.

In this respect, we are committed to developing user-based AI products and services based on our AI Visions of 'User Centric', 'Always There', 'Always Safe', 'Always Helpful', and 'Always Learning'.

AI technology has limitless potential to bring a whole new dimension of experience, but at the same time it may have negative social and ethical implications. For AI and all its applications to be implemented in a sustainable and ethical way, we have announced the principles of 'Fairness', 'Transparency' and 'Accountability‘ for AI ethics. These principles are established not only to comply with applicable laws, but also to fulfill our social and ethical responsibilities.

These principles for AI ethics will be incorporated into our internal guidelines and training to educate and guide our employees for ethical development and use of AI.

Principles for AI Ethics

  • 1. Fairness

    The company will strive to apply the values of equality and diversity in AI system throughout its entire lifecycle.
    The company will strive not to reinforce nor propagate negative or unfair bias.
    The company will strive to provide easy access to all users.

  • 2. Transparency

    Users will be aware that they are interacting with AI.
    AI will be explainable for users to understand its decision or recommendation to the extent technologically feasible.
    The process of collecting or utilizing personal data will be transparent.

  • 3. Accountability

    The company will strive to apply the principles of social and ethical responsibility to AI system
    AI system will be adequately protected and have security measures to prevent data breach and cyber attacks.
    The company will strive to benefit the society and promote the corporate citizenship though AI system.


Samsung AI Forum 2018

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