Next Generation Display & Media

Overview

The media device and service market is expected to change dramatically because of recent environmental and technological factors, such as the consumers’ need for an improved sense of reality, an increase in one-person households, and shifting content consumption patterns from broadcast to streaming-based services.

For consumers’ needs for highly realistic media, not only technologies for improving resolution like 8K TVs, but also new and highly immersive media devices and services, such as high-resolution 3D videos, are expected to appear.

The growing population of one-person households escalates the demand for new form factor media devices that would allow customers to enjoy the high-quality streaming-based services such as Over-the-Top (OTT) conveniently, without time and space limitations.

Our Vision

In this aspect, Samsung Research aims to anticipate social and technological changes with effective responses, and develop new media devices and services that meet the consumers’ evolving needs and desires. Our vision is to secure core technologies and intellectual properties for AI-based new lifestyle screen devices and services, to provide immersive, realistic, and personalized experience, crossing the boundaries between virtual and real worlds. To realize this vision, Samsung Research is developing the next-generation display technologies and device prototypes, the cutting-edge AI-based media processing technologies, and the computing technologies to accelerate AI functionalities.

Research Topics

  • First, Samsung Research is developing the next-generation display technologies and device prototypes with new form factors and functionalities that can accommodate highly realistic media. The goal of developing not only core technologies but also prototypes is to verify scenarios of utilization and consumer benefits.

  • Second, we are devoted to developing advanced and distinct AI-based media processing technologies that can overcome the limitations of media processing technologies using signal processing, thereby creating innovations in the new lifestyle screen devices and services.

  • Lastly, we are also working on the computing technologies to accelerate AI functionalities, so that the new lifestyle screen devices can utilize real-time AI-based media processing with ultra-low power and computational cost.

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