The media device and service market is expected to change dramatically because of recent environmental and technological factors, such as the consumers’ need for an improved sense of reality, an increase in one-person households, and shifting content consumption patterns from broadcast to streaming-based services.
To satisfy consumers’ needs for highly realistic media, not only technologies for improving resolution like 8K TVs, but also new and highly immersive media devices and services, such as high-resolution 3D videos, are expected to appear.
Furthermore, there is an escalating demand for new form factor media devices that would allow convenient enjoyment of Internet media content, like Over-the-Top (OTT), at high quality and without time and space limitations because of the growing population of one-person households. Moreover, the expansion of realistic services that blur the boundaries between reality and the virtual have generated increasing expectations for hyper-realistic interactive media experiences.
In this aspect, Samsung Research aims to anticipate social and technological changes with effective responses, and develop new media devices and services that meet the consumers’ evolving needs and desires. To this end, our mission is to verify new media devices and secure core technologies that can realize “screen everywhere” - a convenient and easy outlet to enjoy realistic media content anytime, anywhere.
To achieve these goals, Samsung Research is developing the next-generation display device technologies and prototypes with new functions and form factors, such as establishing leadership in next-generation display core technologies with new form factors that can accommodate highly realistic media, and developing these technologies to prototypes that can be used to verify scenarios of utilization and consumer benefits.
We are devoted to creating advanced and distinct AI-based camera resolution technologies that foster an innovative smartphone camera experience to develop AI-based resolution enhancement technologies that can overcome the limitations of media processing technologies using signal processing, thereby creating innovations in the smartphone camera experience.
Lastly, we are also working on AI-based media processing and transmission technologies for next-generation display devices and media services to develop AI-based media processing and transmission solution technologies that can provide a highly realistic and high-resolution media experience in next-generation display devices and new media services, like the large-screen MicroLED and OTT, respectively.