Samsung Electronics is providing new experiences through a wide range of products and services. With the vision of ‘AI for All,’ we strive to make everyday life more convenient, enjoyable, and sustainable. The new future that AI will bring is a key focus for Samsung Electronics.

Just as the internet and mobile revolutions fundamentally changed how we live and work, AI represents the next great technological paradigm shift. Since 2022, when conversational AI services ushered in the generative AI era, we have witnessed its remarkable expansion across information systems, multimedia creation, and countless other domains. AI becomes increasingly integrated into our daily lives every single day.

You might have heard news articles imagining a world transformed by AI and depicting what the future might look like. Imagine starting your day with an AI assistant who briefs you on your schedule and manages tasks through natural conversations, just like talking to a person. This is no longer just a glimpse of a distant future; it is a reality happening right now.

Technological Innovations for Personalized AI in Daily Life

Samsung Electronics seeks to blaze a trail towards a new era by developing AI that is seamlessly woven into everyone’s daily lives. To achieve this, we need generative AI that satisfies user needs, operational technologies that enhance personalized experiences and usability, as well as security technologies that guarantee the safety of personal information.

In this regard, Samsung Electronics is identifying and optimizing generative AI features that can make Samsung products and services even more useful. We aim to provide new experiences through generative AI that goes beyond merely processing or analyzing data to create unique results tailored to user needs. At the heart of this endeavor lies our cutting-edge knowledge graph technology, one of the key enablers of personalized AI, working hand-in-hand with generative AI to deliver truly customized experiences.

Additionally, Samsung Electronics is leveraging hybrid AI to efficiently deliver AI experiences. Hybrid AI is a technology that combines on-device AI with cloud AI to provide a balanced approach to speed and security. On-device AI, renowned for its rapid response times and robust privacy safeguards, collaborates with cloud AI, boasting extensive capabilities powered by vast amounts of data and high-performance computing. This combination enables an optimal AI experience across various environments and conditions. Galaxy AI, our groundbreaking mobile implementation, exemplifies this hybrid approach. It intelligently switches between on-device and cloud processing—or combines them—based on each feature’s specific technical demands.

Moreover, privacy and security form the cornerstone of our AI development philosophy. All AI services, including personalized services, must ensure a high level of safety. By providing personalized services based on individual data, AI should enhance user convenience without putting personal information at risk of being leaked. Samsung Electronics has developed a security solution called “Knox Matrix” to protect interconnected devices comprehensively. Having implemented it on mobile devices and TVs, we intend to extend its reach to home appliances, ensuring usage across multiple devices for consumers.

The Future of AI Built Through Public-Private Collaboration

Thanks to AI, our daily lives are becoming more convenient. However, there are also concerns about AI. Ensuring safe AI benefits for all necessitates collective efforts. The government should establish legal and ethical frameworks for AI development and usage, while companies must ensure responsible development to make AI integrated into products and services safe and fair.

The National Artificial Intelligence Committee, which was launched last September, has united the capabilities of the government, companies, and academic community to enhance the nation’s AI competitiveness. Samsung Electronics actively participates in the committee to advance the AI industry and endeavors to realize responsible AI guided by the ethics principles of fairness, transparency, and accountability.

AI will continue to evolving to enhance people’s quality of life and deliver greater value by enabling them to prioritize what truly matters. Samsung Electronics will lead innovation and continue multifaceted collaborations to accelerate these changes.