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Artificial intelligence is evolving from a responsive tool into a proactive partner that can seamlessly perceive and interact with the physical world. By integrating multimodal perception with advanced reasoning, we aim to elevate efficiency across homes and workplaces. Our commitment is to pioneer these innovations while upholding the highest standards of safety, security, and ethical responsibility.
With the vision of “AI for All,” we strive to democratize intelligence, bridging the gap between digital services and the physical world. At Samsung Research, our mission is to develop proactive, multimodal AI systems that understand context and anticipate needs, delivering tangible value to billions of users and the devices they use. We are committed to shaping a future where technology is not only powerful but inherently responsible, grounded in our unwavering principles of Fairness, Transparency, and Accountability.
We are redefining the boundaries of artificial intelligence by advancing methodologies that seamlessly integrate learning, reasoning, and perception. We strive to deliver robust intelligence across diverse computing landscapes—from efficient on-device systems to high-performance cloud infrastructures—ensuring that our innovations are not only powerful but also accessible, safe, and beneficial to everyday life.
Our research involves evolving AI into proactive agents capable of complex reasoning, planning, and task execution. We are building systems capable of interpreting high-level user instructions, decomposing them into actionable steps, and autonomously interacting with software systems to achieve specific goals. Our research delves into optimizing the decision-making process of these agents, ensuring they can handle multi-step workflows with precision while adapting to the users’ unique environments and preferences.
A key focus of this theme is personalization and context awareness. We strive to create agents that act as reliable digital assistants, capable of organizing information and facilitating seamless interactions between different services. By grounding AI responses in relevant, real-time data and maintaining long-term memory of user interactions, we ensure that our agents provide support that is not just accurate, but deeply attuned to the individual’s daily life and specific needs.
We envision a future where intelligence extends beyond the screen to interact meaningfully with the physical world. Our research in embodied AI focuses on equipping devices—from smartphones and home appliances to robotic systems—with the ability to perceive, understand, and navigate 3D environments. Our focus lies in developing technologies that enable machines to recognize objects, interpret spatial relationships, and manipulate their surroundings safely and effectively, bridging the gap between digital algorithms and physical reality.
The research explores ways to enable devices to learn from physical interactions, improving their adaptability to unstructured environments and dynamic scenarios. Whether it is a home robot assisting with chores or a smart appliance optimizing its operation based on environmental cues, our goal is to deliver tangible, physical assistance that enriches the human experience in the real world.
We are advancing the frontiers of intelligence by developing multimodal foundation models that seamlessly process and generate language, code, vision, and speech. Our research encompasses the entire lifecycle of model development, from data curation and architectural design to efficient on-device deployment. By optimizing these models for various computing environments, we aim to provide powerful, real-time AI experiences that are both accessible and privacy-preserving.
This technology powers a wide array of applications, enabling natural, human-like interactions where users can converse with their devices, edit media through simple commands, and receive context-aware assistance. Our goal is to create a versatile intelligence that not only enhances individual productivity but also transforms how users create and consume content across different platforms.
※ In Partnership with Bloomberg Media Studios
We envision a future where technology amplifies human potential and enriches lives across the globe while bridging the gap between digital innovation and human well-being. As we push the boundaries of what is possible with AI, we remain steadfast in our commitment to developing technologies that are not only powerful but also aligned with human dignity and the broader well-being of society.
To advance humanity through AI, all employees at Samsung Electronics are committed to upholding the AI Ethics Principles of ‘Fairness’, ‘Transparency’, and ‘Accountability’ in developing and using AI.
1. Fairness
• We support human rights, fairness, and diversity throughout the AI system lifecycle.
• We are committed not to reinforcing nor propagating unfair bias.
• We endeavor to provide AI that is easily accessible to all users.
2. Transparency
• We enable users to be aware that they are interacting with AI.
• We support AI that is explainable to the extent technically feasible.
• We support to protect AI service users’ privacy.
3. Accountability
• We strive to fulfill the social responsibility of the AI system.
• We strive to ensure the AI system to be safe and secured.
• We strive to make contributing to society through AI.