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Moving towards Immersive Media. The high data speed and the extremely low-delay connection of 5G enables various interactive immersive media services and this hyper-realistic media service is one of the killer services of 5G. Immersive media including AR (Augmented Reality) and MR/XR (Mixed Reality/eXtended Reality) provides a truly unique experience to our consumers in both their lifestyle and media consumption behaviour. From now, immersive media will be augmented into our real environments and new device types such as AR glasses will be at the forefront for consuming future media.
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