The recent pandemic and rapid increase in the number of media platforms in recent years have significantly influenced media watching behaviors of individuals. Specifically, individuals now want to have continuous media-watching experience (MWE) for long periods in different positions, while also engaging in various other activities. Considering these trends, a new concept for display robots, equipped with mobility and screen adjustment functions, is required to improve MWE. Hence, this study focused on the introduction of a new concept for display robots and proposed interaction guidelines, derived through expert interviews, for designing such robots. In this case study, the Wizard of Oz method was used on actual users to confirm the user value of the display robot and verify the proposed guidelines. The results show that display robots can improve the MWE by supporting emerging media-watching behaviors. Furthermore, strategies for facilitating the implementation of the suggested principles are elucidated. These findings validate the feasibility of creating a display robot for enhancing the MWE of users

https://www.tandfonline.com/doi/full/10.1080/10447318.2024.2331881