Integrated Systems Europe (ISE) 2025 tech show was held at the Fira de Barcelona Gran Via from 4th to 7th February. The event marked a significant milestone in the audiovisual (AV) and systems integration industry. It attracted a record-breaking 85,351 unique visitors from 168 countries, showcasing innovations of 1,605 exhibitors across a 92,000 square meter space.

This year Samsung Electronics stood out with a series of groundbreaking displays and software solutions. The significant highlight here was "The Wall," a massive 462-inch MicroLED display with a 1.2mm pixel pitch, serving as the booth's centerpiece. This impressive installation demonstrated Samsung's advancements in large-scale, high-resolution display technology. In addition to the hardware, Samsung emphasized its software innovations, particularly the evolution of the SmartThings Pro platform, designed as a comprehensive Internet of Things (IoT) solution for enterprise environments. SmartThings Pro has expanded its ecosystem through partnerships with companies like Cisco, Nexmosphere, and ABB. These collaborations aim to enhance functionalities in video conferencing, retail analytics, and hotel automation, respectively. Moreover, Samsung showcased the commitment to sustainability through its Color E-Paper displays. These energy-efficient solutions utilize digital ink technology, offering a lightweight design suitable for various applications. The displays were recognized with multiple "Best of Show" awards, underscoring their innovative approach to eco-friendly digital signage.

ISE 2025 not only highlighted technological advancements but also fostered global connections and knowledge sharing within the industry. The event's success sets a high benchmark for future editions, with ISE 2026 scheduled to return to Barcelona in 2026, and we have the date: from February 3rd to 6th.

Samsung SmartThings Pro: A Game-Changer at ISE Barcelona 2025

At the Integrated Systems Europe (ISE) 2025 exhibition in Barcelona, Samsung introduced SmartThings Pro, a cutting-edge expansion of its SmartThings ecosystem, tailored for enterprise and commercial environments. This announcement underscored Samsung’s commitment to smart automation, IoT integration, and AI-driven solutions for industries such as corporate offices, hospitality, retail, and also real estate.

What is Samsung SmartThings Pro?

SmartThings Pro builds on the consumer-oriented Samsung SmartThings platform, extending its capabilities to business applications. This enhanced solution enables businesses to streamline operations, optimize energy efficiency, and create seamless automated environments.

Key features of SmartThings Pro include:

SmartThings Pro in Action: Key Use Cases

At ISE 2025, Samsung demonstrated SmartThings Pro’s real-world applications, showing how it enhances various industries:

Partnerships & Integration

Samsung’s strategic partnerships played a major role in expanding SmartThings Pro’s ecosystem:

Sustainability & Energy Efficiency

One of the most exciting aspects of SmartThings Pro is its role in energy management. Businesses can now:

Samsung’s SmartThings Pro is more than just a smart home extension – it’s a vision for the future of smart workplaces, hotels, retail, and real estate. With advanced AI, deep integrations, and a focus on energy efficiency, it is shaping the next generation of business automation. Would you integrate SmartThings Pro into your business? The possibilities are endless.

VXT: The Future of Smart Signage & Business Apps

Another major point at ISE 2025 was VXT, Samsung’s intuitive and feature-packed digital signage CMS (Content Management System). VXT was developed as a highly adaptable solution, offering seamless content management across multiple verticals. This year’s exhibition focused on the PIRS App Ecosystem that integrates Partner Apps to extend CMS functionalities beyond traditional signage control.

One of the most exciting applications of VXT was demonstrated in the retail and hospitality sectors. At the VXT Restaurant, smart QSR (Quick Service Restaurant) solutions powered by Wisar Digital showcased how businesses can automate menu board updates and synchronize kiosk orders with POS systems in real time. Additionally, E-Paper technology within VXT was highlighted for its role in enhancing energy efficiency and delivering high-contrast, easy-to-read content across various industries.

In the VXT Office zone, Samsung demonstrated how its CMS supports PIRS Apps for data-driven communication, ensuring seamless information delivery in corporate environments. Integration with AI-powered analytics and sensor-based emergency alerts enable businesses to respond proactively to dynamic market conditions.

Samsung R&D Institute Poland Showcases Cutting-Edge Samsung Solutions

At the ISE 2025 trade fair, Samsung R&D Institute Poland(SRPOL) played a crucial role in promoting the latest Samsung innovations while actively engaging in meetings with partners and potential customers. The event provided an excellent platform to showcase groundbreaking technologies and strengthen business relationships.

Twelve representatives from various SRPOL teams, including SmartThings, SmartThings Pro, and Visual Displays, were present at the fair. At the main booth, SRPOL experts demonstrated key solutions such as VXT software for display content management, B2B displays solutions, and SmartThings Pro, attracting significant interest from attendees. Visual Display team’s presence was also notable, with a group of eight engineers actively engaging in promoting new solutions, facilitating business relationships and educating guests about Samsung’s smart signage. Moreover, throughout the day all visitors interested in our products could participate in booth tours guided by the team.

One of the most intriguing initiatives was the SEG SmartThings Truck operated by SRPOL members. It was a mobile installation located outside the main stage and that interactive exhibit allowed visitors to experience Samsung’s smart home solutions firsthand, integrating Samsung devices and IoT solutions developed by Samsung partners. Both business and individual clients had the opportunity to engage with these innovations, offering them a tangible "interactive house" experience.

In addition to product showcases, SRPOL also played a significant role in supporting business meetings with key partners, including ABB, NETx, Jung, Legrand and several customers. By providing valuable expertise, SRPOL contributed to discussions on advancing business IoT and display technologies, reinforcing its position as a leader in the industry.

ISE 2025 once again proved to be an invaluable event for SRPOL, allowing the team to highlight Samsung’s state-of-the-art solutions, foster industry partnerships, and engage with a diverse audience eager to explore the future of smart technology.

Driving Innovation through Strategic Engagement

Samsung’s presence at ISE 2025 underscored its commitment to pushing the boundaries of smart signage and IoT. The event once again solidified Samsung’s position as a technology leader, fostering valuable connections with partners, industry experts, and businesses worldwide.