Warsaw, Poland – June 12, 2025 – Samsung R&D Institute Poland(SRPOL) proudly announced the successful conclusion of its H1'25 EU B2B Technical Summit, a pivotal three-day event held from June 10th to 12th. The decision to encourage on-site attendance proved fruitful, fostering invaluable face-to-face interactions, spontaneous collaborations, and a more immersive experience for all attendees. The energy and direct engagement throughout the event underscored the critical importance of human connection in driving innovation within the dynamic B2B landscape.

This year's summit agenda was not merely a collection of presentations but a meticulously crafted program, designed to directly address the evolving needs and emerging trends. The focus was clear: to empower businesses across Europe with the most advanced and integrated Samsung B2B solutions. Attendees received crucial updates on SRPOL's technical support initiatives, gaining clarity on enhancements and future directions for regional support. Furthermore, comprehensive insights into Samsung's B2B Product Roadmaps and strategic directions provided a clear vision of upcoming innovations and the company's long-term commitment to the enterprise sector. Beyond the broad presentations, dedicated individual sessions with SRPOL experts allowed for tailored guidance, enabling attendees to delve into specific technical challenges and explore bespoke solutions for their unique business requirements.

Strategic Sessions Chart the Course for B2B Growth and Innovation

The summit featured a compelling series of presentations from Samsung's leading experts, collectively charting the strategic course for B2B growth and showcasing the latest technical advancements designed to meet the complex demands of modern enterprises.

Attendees gained a profound understanding of the Knox Activation Strategy, a critical element in streamlining the deployment and initial setup of Samsung devices for businesses of all sizes. This foundational process is crucial for ensuring rapid and secure integration into existing IT infrastructures. The MSP – DaaS initiative was a prominent topic of discussion, highlighting Samsung's deep commitment to supporting Managed Service Providers (MSPs) and adapting to the evolving Device-as-a-Service (DaaS) model. This strategic shift offers businesses unparalleled flexibility, scalability, and cost-efficiency in managing their device fleets, moving from capital expenditure to operational expenditure models.

Further sessions delved into the powerful capabilities of the Samsung Business Account, an integral platform designed to simplify and centralize the management of enterprise devices and solutions. This account provides IT administrators with a unified console for overseeing security, configurations, and applications across their entire Samsung ecosystem. Security, always a paramount concern for businesses, was addressed in depth with a dedicated session exploring Zero Trust architectures. This cutting-edge security paradigm, based on the principle of "never trust, always verify," was presented as a cornerstone of Samsung's robust approach to safeguarding enterprise data and networks against increasingly sophisticated cyber threats. The extensive scope of AMS (Advanced Managed Services) & Professional Services was also meticulously detailed, reinforcing Samsung's commitment to providing comprehensive support, from deployment and integration to ongoing maintenance and optimization, ensuring businesses maximize the value of their Samsung investments.

A particularly insightful and highly anticipated part of the agenda involved the sharing of Best Practices from Sales Subsidiaries. Representatives from across Europe presented their real-world experiences, successful implementations, and innovative approaches to leveraging Samsung's B2B solutions in diverse market conditions. These practical insights provided invaluable takeaways, inspiring attendees and offering tangible strategies that could be adapted and applied in their respective regions.

Expert Rooms: Collaborative Hubs Driving Focused Dialogue and Feedback

A true cornerstone of the summit's success and its highly interactive format was the series of "Expert Rooms." These focused, intimate group sessions served as vital platforms for deep-dive discussions, direct dialogue, and, crucially, for gathering direct feedback from subsidiaries to Samsung's technical and product development teams. This direct channel ensures that future innovations are shaped by the real-world needs and challenges faced by businesses on the ground.

These specialized sessions included:

The success of these highly interactive and productive Expert Room sessions was significantly amplified by the invaluable contributions of various Samsung teams. Experts from the MX Global Mobile B2B Team, Samsung R&D Institute Canada, and Samsung R&D Institute United Kingdom dedicated their time and expertise, leading discussions, providing insightful answers, and meticulously collecting feedback. Their commitment to fostering open dialogue and directly addressing specific regional needs was highly appreciated by all attendees and truly underscored the collaborative spirit that defined the summit.

The H1'25 Samsung EU B2B Technical Summit in Warsaw was more than just an event; it was a pivotal gathering that reinforced Samsung's unwavering leadership in the enterprise space. By fostering direct engagement, sharing cutting-edge insights, and facilitating collaborative problem-solving, the summit has laid a clear trajectory for continued innovation, stronger partnerships, and sustained growth across the entire European B2B market. The knowledge exchanged, the connections forged, and the strategic directions solidified during these three dynamic days are poised to empower businesses to not only navigate but thrive in an increasingly connected, complex, and dynamic digital landscape. What new opportunities do you envision for your business after a summit of this nature?