Corso Umberto, Italy – Samsung Mobile Business Summit EU 2024, held near the picturesque Lake Maggiore, proved to be a resounding success. Under the banner of "Transforming Tomorrow: AI, Security, and Business Revolution," the event brought together over 200 partners from diverse sectors like government, finance, retail, transportation, and more, representing 24 different countries. The summit offered a comprehensive program featuring informative speeches, engaging networking opportunities, focused business meetings, and an immersive product experience zone.
Thanks to our expertise and experience, Samsung R&D Institute Poland (SRPOL) B2B Team was invited to actively participate in this event by presenting various solutions in the “Product Experience Zone”.

Thought-Provoking Speeches Shape the Future

The summit's keynote sessions tackled critical industry trends, sparking insightful discussions. Google led attendees through the ever-evolving landscape of Artificial Intelligence (AI) and its real-world applications. Additionally, the Milano Cortina Olympic Committee 2026 shared their compelling customer story, showcasing how they leverage AI for success. A dedicated panel discussion delved into the concept of "Embracing a New Industrial Revolution with Enterprise AI," offering valuable insights into this transformative technology.

Security Takes Center Stage

Security remained a top priority at the summit, with sessions dedicated to the concept of "Zero Trust." Attendees witnessed the capabilities of the Knox Suite through a promotional video. Industry experts also discussed the importance of "Advancing Mobile Security with Open Collaboration," highlighting the value of collective action in a connected world.

Business Optimization Gains Momentum

The summit explored the potential of Business Optimization (Q6 and B2B products) through captivating sessions. These sessions focused on the Galaxy Z Fold6's AI features and their role in business optimization. Supply Chain Innovation was further addressed through discussions on utilizing business-optimized applications, paving the way for a more efficient future.

Product Experience Zone: A Hands-on Showcase

The "Product Experience" section offered an interactive platform for attendees to delve deeper into Samsung's cutting-edge solutions. Guests experienced firsthand the benefits of the Modern Workplace, explored the functionalities of Knox Suite for Retail, and tested the durability of rugged devices. Additionally, innovative technologies like NPC and Ring were on display, sparking conversations about the future of communication and collaboration.

SRPOL B2B Team prepared three stands in that zone: Modern Workplace, Knox Suite (Secure) and Retail.

The Modern Workplace demonstrated the bendable screen capabilities of Fold 6 together with applications from our partners. The first solution was the Concepts app for advanced note-taking. The ability to seamlessly split the screen and use a stylus was a great added value for B2B. The second solution was the Bigin application (CRM) from supplier Zoho. The flexibility of the screen was a great match for the amount of information that this type of application offers. The third solution was the SAP Start Mobile application presented on a Fold 6, Galaxy Watch Ultra and a Samsung monitor in the DEX mode. It was a great opportunity to demonstrate the possibility of accessing all SAP solutions via mobile devices. In addition, the Microsoft Office 365 solution was demonstrated in the DEX mode. This allowed users to experience the full desktop functionality of the Galaxy device. Of particular interest was the SAP solution and the possibilities of using it on the watch. Many of the partners also appreciated the many benefits of the DEX solution and the ability to transform the phone into a computer for their companies.

On the second stand, SRPOL showcased innovative solutions tailored to enhance the retail sector. Customers could find solutions from several partners that empowered Samsung's rugged devices. Viva Wallet's integration with Samsung devices transformed them into mobile point-of-sale terminals, leveraging the built-in NFC antenna for contactless payments. Microsoft's communication solution – Teams, enabled devices to function as walkie-talkies, streamlining in-store operations. The centerpiece of SRPOL's presentation at the SMBS Event was Knox Capture, Samsung's advanced scanning solution. Easily integrated with business applications, Knox Capture offers long-range scanning capabilities, often eliminating the need for dedicated imagers. A demonstration with SAP's Asset Management app highlighted its efficiency and performance. Participants’ interest was notably high, with many attendees impressed by the solutions' capabilities and potential benefits for their retail businesses.

At the Knox Suite & Zero Trust demo zone, visitors could have hands-on experience with the biometric solution called BiocentriX (the first common criteria certified biometric solution available for Samsung tablets), learn more about the Zero Trust paradigm and how it's implemented in Microsoft Intune and Cisco ZTNA (Zero Trust Network Access), and discuss Knox Security and its features with Knox security experts available at the stand. Visitors were also able to ask about specific products and issues, for example, how to add a wide-angle camera to a tablet or talk about wearable application development. Additionally, everyone had a chance to see firsthand how different enrollment policies could be applied to Samsung Knox devices and learn why device trust is important, embracing the Zero Trust motto: "verify everything, trust no-one." Visitors could also learn more about Guardian – a partner's custom binary built for Galaxy S24 Ultra. The forensic tool developed to compare biometric signatures was also available at the stand.

A Catalyst for B2B Collaboration

The Samsung Mobile Business Summit EU 2024 served as a valuable platform for dialogue and collaboration. It facilitated direct interactions between Samsung and its partners, fostering knowledge exchange and showcasing innovative solutions. During the gala dinner, attendees could further network and solidify partnerships in a relaxed and enjoyable atmosphere. This event reaffirms Samsung's commitment to supporting the B2B world and propelling it towards a future fueled by AI, robust security, and optimized business processes.