Every year, Samsung Research Philippines (SRPH) strives to contribute to the local economy through Local Business Contributions (LBCs). Aiming to 1) improve customer experience, 2) streamline business processes, and 3) push forward innovation, SRPH’s projects aim to marry technological and business concepts while maintaining the highest standards of security, quality, and cost efficiency. Currently, SRPH supports the following projects:

SRPH-supported LBCs

In 2024, Samsung 321 reached an incredible milestone that increased its delivered value to Galaxy users. With increasing Samsung brand awareness, the team overhauled Samsung 321’s UI/UX and implemented changes that made the app more intuitive and smooth to use. The refreshed mobile application offers a more straightforward and no-nonsense view of the industries, emergency contacts list, and their location on the map.

Samsung 321’s 2025 Enhancements

SRPH’s drive for innovation does not stop there as the team aims to reach for greater heights with its planned features this year. Aside from development, the team places a huge emphasis on security. For the past three months, the team focused on securing apps, guarding bases, and generally making sure that the software delivered is not only functional but also safe.

The rest of the year is an eventful one for SRPH’s LBC projects as the team hopes these projects bring more opportunities to both Samsung and the local community. Accomplishments and feats would not have been possible without the people that make up the team and the people who enable them. SRPH would like to extend its sincere appreciation for the team's continued support and dedication, and are eagerly anticipating a more productive 2025 together.